Nima is a bilingual English Arabic broadcast journalist specialising in Arab issues. She presents BBC World’s weekly business and finance programme, Middle East Business Report (MEBR) and was part of the team that set up the programme. She has also reported, produced and presented programmes for Al Jazeera and Dubai’s Business Channel. Before joining MEBR, Nima was a regular guest on BBC Radio 4’s Four Corners addressing Arab issues, and a guest on BBC World’s Dateline London as a regional expert. Nima is also the founder of cashy and campus cashy. cashy is the first dedicated personal finance social media platform in the Arab world. Informative and interactive, it is available in both English and Arabic. Cashy provides real world suggestions and solutions on a wide range of subjects that help individuals manage their money in all aspects of their lives, all in a friendly and entertaining format. Campus cashy engages youth to think about the role of money in their lives. Nima is regarded as an opinion leader and is approached by think-tanks, the corporate world and government organisations for her insight. She has written opinion pieces for Forbes Arabia and has taught media courses at Zayed University in the UAE as a visiting lecturer. Nima regularly chairs, and is a speaker at, regional and global gatherings, notably the World Economic Forum and the Arab Business Council meetings, as well as other events. Nima is keen to encourage talent and the region’s youth and has helped create competitions that serve this purpose, such as the Scintilla Monaco poetry competition. Nima also enthusiastically promotes Arab culture, identity and unity. She has been a member of the Arab Thought Foundation’s Advisory Committee as well as a board member of the World Congress for History Producers. Nima has received awards for excellence from regional businesses and communities. She won the first Oxford Alumni debate to be held in this region, in June 2009. Nima is a Young Arab Leader.